Bad Boss LinkedIn-Mailchimp campaign

• Create new Bad Boss (/boss) page; test, verify mobile-responsive

• Embed PDF download and Calendly

• Manual copy of LinkedIn testimonials to new page, styling to match site theme

• Integrate LinkedIn Lead Gen Forms and Mailchimp

• Create new Mailchimp audience tag and automation journey for LI opt-ins

• Create four (4) form mappings and test with new automation journey